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BTS: Media Blog Project
(College Assignment)

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Project Overview

For my media course in college we were assigned to choose a brand in media that has transcended itself among other forms and elements of media to widen its brand. Examples of these brands were movies / tv shows, products, artists, influencers, actors, and many more. We were then supposed to take our chosen brand and create a blog on Wordpress.com which would report on examples of their brand expansion among the different forms of media (television, tv, internet, video games, books, music, etc.). I chose the Korean music group, BTS as my media brand to blog. I had quite a bit of knowledge of how broad BTS has promoted themselves as a brand and was interested to dive even deeper into it, how they've challenged themselves as a brand to keep themselves relevant and to keep their names in the minds of consumers.​​

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