Retail company that sells a large array of products, mostly targeted towards Halloween and Horror.

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• Colorful and fun products with a simplistic design.

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•  Large, well-known company with products varying in cost and style to pertain to a wide, diverse demographic.

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• Sold online and in-store (seasonally)

Users & Audience

Friendly Fitness is designed for individuals who want an intuitive and encouraging way to track their daily nutrition. Whether they are health-conscious beginners, fitness enthusiasts, or individuals aiming to develop better eating habits, this app ensures that tracking food intake is effortless, rewarding, and visually engaging.

The Process

The project was completed within 48 hours, focusing on efficiency, usability, and aesthetic appeal. The color palette was carefully selected to create a visually cohesive and inviting experience, with shades of blue and purple promoting a sense of calm and focus.

The task flow covers key functionalities:

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• Landing Page – A personalized dashboard provides a quick overview of the user’s activity, progress, and daily log. Encouraging messages reinforce motivation.

• Barcode Scanning – Users can quickly scan food items for easy tracking, reducing the friction of manual entry.

• Product Information & Logging – The app retrieves nutritional data from scanned items, allowing users to adjust serving sizes and add items to their daily log with a single tap.

• Encouragement System – Positive reinforcement messages celebrate users' progress, fostering consistency and engagement.

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The design prioritizes clarity, accessibility, and an intuitive flow, ensuring users can effortlessly navigate between tracking, scanning, and reviewing their progress. The interface maintains a balance between information density and simplicity, keeping users focused on their goals without overwhelming them.